4,100 miles and 34,000 strangers Three months ago Marco Giberti - renown event industry innovator - shared his views on fully embracing this next era of human experience and reimagining technology's role as an experience enabler. What should or could that look like? If live, at-event human interactions are the most valued and memorable, how can technology best support those experiences and value-drivers? Marco's thought-provoking perspective inspired many responses, including mine. With a teaser. The best tech-enabled event I've experienced? An epic, sustainable alt rock festival at a Prague abandoned air field. I promised Marco the back story. Here it goes. Human + Experience Two independent factors in designing high-value events. The sweet spot is artfully joining them seamlessly, naturally. Sounds easy, but I imagine many event professionals would agree with me in saying it's harder than it seems. Customer needs, wants, motivators have changed. The higher
Welcome back! My last post marked the end of sabbatical life and the official kickoff to the next big milestones in my journey. And what a journey it's been! Why 'Fresh Tracks'? I began drafting this post the day after the first proper snowfall in my temporary home in upstate NY. I headed to a local park with a gorgeous 6-mile riverside loop the minute the plows were through. Walked my gear to the trailhead, snow was untouched. Fresh powder is usually a treat for downhill skiing and snowboarding, but for cross-country? Not so much. Little detail I'd forgotten. My enthusiasm got the best of me. The beauty of cross-country skiing is when you find your glide; smooth, rhythmic motion. The faster you go, the easier it feels. Ten strides into my fresh powder ski and it's clear there will be no gliding today. Instead, I'm creating my own tracks, lumbering along the riverside at a snail's pace, enjoying the sun and views, telling myself it's still a