4,100 miles and 34,000 strangers Three months ago Marco Giberti - renown event industry innovator - shared his views on fully embracing this next era of human experience and reimagining technology's role as an experience enabler. What should or could that look like? If live, at-event human interactions are the most valued and memorable, how can technology best support those experiences and value-drivers? Marco's thought-provoking perspective inspired many responses, including mine. With a teaser. The best tech-enabled event I've experienced? An epic, sustainable alt rock festival at a Prague abandoned air field. I promised Marco the back story. Here it goes. Human + Experience Two independent factors in designing high-value events. The sweet spot is artfully joining them seamlessly, naturally. Sounds easy, but I imagine many event professionals would agree with me in saying it's harder than it seems. Customer needs, wants, motivators have changed. The higher